The SEO agency that puts you on Google and in AI

SEO stands for search engine optimisation: the work of making Google find your pages, understand what they are about and show them to people looking for what you sell. In practice there are four fronts — the technical side (crawling, indexing, speed, structured data), content (choosing the right searches and answering them better than anyone else), authority (links and mentions from credible sources) and measurement. An agency handles all four together and in order of impact, instead of doing one and hoping the others sort themselves out. We add a fifth: GEO, so the same content gets cited by the engines that answer with AI.

SEO is a medium-term investment. The first signs — technical improvements, pages starting to climb, more impressions in Search Console — usually appear between the third and sixth month. Solid, stable results are typically built from six to twelve months onwards. It depends heavily on the current state of the site, the age of the domain and how contested your sector is. Anyone promising results in four weeks is selling you something else.

We have no rate card and no one-size-fits-all retainer, because the effort varies enormously: a twenty-page site is nothing like a store with five thousand URLs. After the free audit you receive a proposal with fixed scope and price — what we do, how often and how we measure it. No hidden costs and no work we cannot justify to you.

GEO stands for Generative Engine Optimization: optimising your presence for the engines that answer with AI — Google AI Overviews, ChatGPT, Perplexity, Gemini. In those environments there are no ten results: there is one answer with two or three sources cited. The difference from classic SEO is the goal — SEO works for the click, GEO works for the citation — but the foundation is the same: well-structured content, authority and trust signals. You will also hear it called AEO or LLMO. Anyone not structured to be that source simply disappears from the conversation. It is new, yes — and that is exactly why there is still time to arrive early.

First you have to work out whether the problem is indexing or ranking, because they are different things. If Google does not even have the pages, the cause is usually a robots.txt block, a stray noindex left over from staging, badly pointed canonicals, or a site that only assembles itself with JavaScript. If the pages are indexed but do not show up, the problem is different: there is no content answering what people search for, there is no authority, or you have several pages competing for the same search. The visibility audit separates the two cases in the very first crawl.

No, and be suspicious of anyone who does. Google uses hundreds of factors nobody controls and changes the algorithm continuously. What we do guarantee is method: an honest diagnosis, justified priorities, documented work and measurement that looks at qualified traffic and conversions, not just at rankings in a report.

It is worth more, not less — but it changes shape. AI models do not invent sources: they read the web, and they favour well-structured content from sites with authority and trust signals. In other words, the technical and authority work that has always served SEO is the same work that makes you citable by AI. The mistake is standing still, waiting to see where this goes.

Ask for an audit before signing anything and watch for three things. First: if they guarantee rankings or results in weeks, you already know what the proposal is worth. Second: ask who does the work — will you talk to the specialist who touches the site, or to a salesperson who disappears after the signature? Third: insist on seeing the plan and the measurement approach before there is an invoice, and check that the measurement looks at qualified traffic and conversions, not just at pretty rankings in a report. If they cannot justify each task to you, it is not the right agency.

It depends, and we will tell you straight. We run the audit, look at what has been done and what is holding growth back, and show you what we would do differently. If the current work is solid and only the GEO layer is missing, we say that too — working against a strategy that already works is in nobody's interest.